|
Somebody just told me to stop evaluating other laundromats and focus on my own business. I don't evaluate other laundromats. I do my laundry in them. Here's what he didn't know. I've got about 25 pickup and delivery customers in that area where the laundromat I shared is located — that's 60 minutes, one whole hour, from our store in Lake City. If I run that route the "normal" way, I pick up 25 orders, I drive them all the way back to our laundromat, I wash them, I dry them, I fold them, and then I drive all the way back out to deliver. That's a whole day of drive time that nobody pays me for. It ties up my machines at home so my drop-off customers wait. And it caps us — I physically can't add customer 26, 27, 28 without the whole thing falling apart. The route doesn't fail because there's no demand. It fails because of geography. So I don't drive it home. I pull into a laundromat right there in that area, and I wash, dry, and fold it on their machines. Fast turnaround. Same-day back to my customer. My own store keeps humming without me. And that owner? He just got a big block of machine revenue on a slow Tuesday morning that he wasn't going to get otherwise. That's the part people miss. Those aren't competitors. That's our production floor — and I didn't have to buy it, build it, or finance it in that area to aquire those premium pickup and delivery customers. We own a laundromat. And we still use other people's laundromats. On purpose. Which means — and this is the part I actually want you to hear — You don't need to own a laundromat to run a wash, dry & fold business. You don't need a wall of washers in your garage. You need a route, a laundromat owner willing to make a deal, and the grit to go ask him. OR..... find enough profitable customers to keep servicing the area. That's the whole thing we teach inside Wash Dry Fold School. Link's in the bio. And to the guy in the comments — no hard feelings. You gave me the video. 🙏 |
Learn wash, dry & fold from operators who actually run one. Real pricing, real processes, real numbers — no highlight reels.
Dear Reader, Last week at my counter, a tag went on the wrong bag. We caught it before it was washed. Nobody got somebody else's clothes. And this isn't an email about the person who did it, because when I went looking for the cause it turned out not to be a person at all. What that mistake is worth depends entirely on when somebody notices. Caught at the tag stage, like this one: half an hour. Somebody spots it, checks it, re-tags it, done. Not caught at all: two families open a bag of...
Dear Reader, A bill went into Congress this month that would drop the overtime threshold from forty hours to thirty-two. We read four articles about it. Not one had a number in it. The closest anybody came was a senator warning that employers could raise prices or cut hiring — which is a forecast, not arithmetic. So we pulled our own payroll and ran it. Before we show you: we're not going to tell you whether this is good policy. That isn't what you come here for, and our opinion doesn't move...
Dear Reader, What you celebrate is what you replicate. I believe that. I've believed it long enough that I say it out loud to people, and I say it mostly to operators like me — one store, one town, no plan to become a chain. We could chase that. We've decided not to. What we're actually trying to do is serve one community with the best of what we've got. And if that's the plan, then the standard is the only thing that has to scale, because nothing else is going to. So this week I went looking...