We run one laundromat. We write down what it costs.
Rebecca and Nicholas Gomez — owners of Super Kleen Laundry in Lake City, Michigan.
Owners first, teachers second.
We own and work Super Kleen Laundry in Lake City, Michigan: self-serve, drop-off wash-dry-fold, pickup and delivery, and commercial accounts, in a town of about five thousand people.
Wash Dry Fold School is where we write down what it actually costs. Most of what gets taught about this business is a guess, a highlight reel, or both. We publish the figures off our own floor — the labor, the pounds, the delivery stops — and the corrections when we get one wrong.
You don't need to own a laundromat to run a wash-dry-fold business. You can build it on somebody else's commercial floor. What you do need is your own numbers.
— Rebecca and Nicholas Gomez
How this is different
One store, one town, one payroll report. Not a survey, not an industry average, not a guess. When something is modelled rather than measured, we say so in the email.
No, and you should not. We are on a well, our sewer is unmetered, and our market is five thousand people. Our job is to show you the method so you can measure your own. Nearly every email ends with the two minutes of work that gets you your version of the number.
We publish the correction. The labor model was wrong by nine times. The water was never free. We guessed our biggest number and missed by a quarter. Those are three of the most useful things we have ever sent, and they are all mistakes.
One number a week, off a real floor.
No highlight reels, no hype, and no pretending we have it figured out. Reply to any issue with your own figures and we will run them with you.